A new term

2017 March 27
by Daniel Lakeland

Wansinking (verb, gerund): To do research about an essentially unimportant topic in a sloppy and unprincipled manner, possibly even inventing data, while attracting enormous amounts of credulous popular press coverage and corporate sponsorship for years and years, and dodging criticism by acting or being essentially clueless. cf. Brian Wansink.

 

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